This episode kicks off with those oh-so-valuable consultations from the judges, giving the Bloxers expert insights that will transform how they nurture their leads.
As the competition heats up, pod winners are announced—but the battle is far from over. To secure ultimate victory, they must refine and perfect their lead nurturing strategies. With rankings revealed and only one day left to make a lasting impact, the pressure is at an all-time high. Tomorrow’s final showdown will determine who truly rises to the challenge to win The Blox!
Just like a stray dog needs food, shelter, and training before becoming part of a home, leads require a step-by-step nurturing process before converting into loyal customers. The first step is establishing trust—letting them know you’re there to help. From there, you welcome them into your brand community by providing consistent value that informs, entertains, or inspires them. As they become more engaged, you gradually replace old beliefs with new information and incentives that align with your offering. Reinforce good behavior by rewarding engagement, whether through exclusive content, discounts, or personalized follow-ups, to keep them invested in your brand.
While lead generation is all about capturing attention and collecting contact information, lead nurturing focuses on building relationships with those leads over time. This distinction is crucial—50% of leads aren’t ready to buy, and nearly 80% never convert without proper nurturing. However, companies that excel at lead nurturing see 50% more sales and a 33% lower customer acquisition cost. Additionally, nurtured leads make 47% larger purchases compared to those who aren’t nurtured. The takeaway? Capturing a lead is just the beginning—the real work is in continuously engaging and educating them until they’re ready to take action.
Bombarding new leads with a massive amount of information at once is a surefire way to lose them. Instead, spread out your educational content in a way that feels natural and digestible. A great strategy is to hide valuable insights throughout different touchpoints—a little bit in an intro video, a welcome email, a text message, or a social media post. Early on, focus on three main talking points: a clear, simple explanation of what you do, the unique feature that sets you apart, and something that establishes trust and safety (such as guarantees, free trials, or customer reviews). This method prevents overwhelm and keeps leads engaged without scaring them off.
With 74% of people preferring to receive business messages via email, it remains one of the most effective lead nurturing channels. Email marketing is not only cost-effective but also scalable, allowing businesses to automate their messaging based on how long a lead has been in the funnel. While email is widely used, text message marketing remains one of the most underutilized yet powerful nurturing tools, boasting exponentially higher open rates. A strategic combination of email and SMS automation ensures leads receive timely, relevant content that keeps them engaged and moves them closer to a purchase.
Once your lead nurturing process is proven to work, the next step is scaling and automating it for efficiency. A well-structured funnel gradually transitions from daily text messages delivering bite-sized content to weekly emails with more in-depth education and engagement. Over time, these messages shift from purely informational to subtly incorporating calls to action. Crossing over multiple communication channels—email, text, social media, and even push notifications—helps keep leads engaged without overwhelming them. The key is balancing value and frequency—starting with helpful, educational content and transitioning into sales messaging only after trust has been built. This long-term strategy ensures consistent engagement, fosters habitual interaction with your brand, and ultimately increases conversions.
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Andrea Furtick is a multifaceted creative force, renowned as a published author, fine artist, and toy designer. As the CEO of AGC Toys Inc., she pioneers innovative concepts in the realm of toy design, captivating audiences with her distinctive vision and craftsmanship. With a passion for storytelling and divination, Andrea is the creator of the Afro Goddess Divination Collection, a series celebrated for its spiritual depth and artistic beauty. Her work has garnered widespread acclaim, culminating in a contract with U.S. Games Systems Inc. in 2022, a testament to her enduring influence in the industry. In addition to her creative endeavors, Andrea is a dynamic keynote speaker, captivating audiences with her insights on art, spirituality, and entrepreneurship. Her engaging presentations have graced prestigious events such as The International Divination Event 2022 and the Northwestern Tarot Symposium 2022, solidifying her reputation as a thought leader in her field.
Andrew Chan is the Chief Operating Officer and Co-Founder of Right Rudder Aviation. He holds several Federal Aviation Administration (FAA) certificates including Certified Flight Instructor Instrument-Airplane, CFI-Glider, and Airframe & Powerplant Mechanic. His instructional specialties include bush flying, aerobatics, and advanced transitions. Andrew is also the Manager of the Inverness Airport (KINF), and proudly serves on the Board of Directors of the Society of Aviation and Flight Educators (SAFE). Since 2016, Right Rudder Aviation has set out to make the dream of flight accessible to all. Starting with a single 1946 Piper Cub in the flight school, today RRA is a full service Aerospace firm. Conveniently located in Central Florida, RRA is a Fixed Base Operator (FBO), flight school, aircraft maintenance facility, and aircraft dealership. RRA represents and sells all Pipistrel products across the United States, and is the exclusive dealer for the highly praised and newly launched Pipistrel Panthera. Right Rudder Aviation focuses on improving all aspects of aviation for the next generation- from launching revolutionary training programs to electrifying aviation into the future.
John Allen started his first company, Attingo, as a junior at Temple University. Attingo is a social media marketing agency that helps companies build brand awareness. Following Attingo, John and his partners launched Boho Outfitters, an online jewelry retailer that quickly grossed up to $40k monthly. John and his partners leveraged Boho into the creation and launch of Ivory Ella, a $30M online brand that has donated over $2M to saving elephants and other charitable causes. As the company’s CEO, John managed operations, including 150 employees. John then served as an investor and the interim COO of Proof Ice Cream, a company revolutionizing both the food and alcohol industry before he moved on to become the CEO of Alta Gracia, the only independently certified Living Wage apparel company in the developing world. Alta Gracia’s products are sold in over 500 University bookstores. After successfully exiting two companies John and fellow entrepreneurs launched Calibrate Network a funding and operations group looking to help other online businesses get through the hardships brought on by the pandemic and vastly changing digital marketing landscape. John has been recognized for his entrepreneurship, employment, and charitable efforts by Apparel Magazine winning the Top Innovator award and sits on the Forbes Advisory Council.
Jonathan Mentor is CEO of Successment, igniting revenue for diverse B2B startups with "RevOps". With a proven, data-driven strategy, Jonathan has built Successment into an emerging brand that helps startups go from $1M in annual recurring revenue to $10M in annual recurring revenue.
Kristin Lee is a business manager who has focused on intricate international tax and business structures for a myriad of clients throughout her career. Kristin has over 20 years of experience in the industry, and has worked at some of the top business management firms in the world before starting KLBM. She has since built a skilled team sharing her passion for supporting ambitious figures looking to turn their dreams into fruitful and lifelong operations. Kristin has been named Hollywood Reporter’s Ones to Watch, Variety Magazine’s Elite Business Managers, and Billboard Magazine’s Top Business Managers in 2021, 2022, 2023 and 2024.
Marie Hunter is an entrepreneur and business strategist with extensive experience in the fuel and energy sector. As the President of KRG fuel+energy and the Founder of BeautiFuel, she has built a reputation for delivering exceptional service and innovation in wholesale petroleum distribution. KRG fuel+energy specializes in on-site delivery of diesel fuel, fluids, oils, and lubricants, ensuring businesses receive top-tier energy solutions with unparalleled customer service. Marie is deeply involved in fostering entrepreneurship and empowering women in business. She is a proud Alumni Board Member of LaunchPad 2X, a graduate of the Goldman Sachs 10,000 Small Businesses Program, and a participant in the Women’s Export University Program. Her dedication to mentorship is evident through her role with Goldman Sachs' One Million Black Women initiative, where she helps uplift and guide emerging entrepreneurs. Her impact has been widely recognized—Marie is a UGA Bulldog 100 Recipient and an active Forbes BLK Member, reflecting her influence and success in both the business and community leadership spaces. Passionate about growth and innovation, she continues to drive KRG fuel+energy and BeautiFuel forward while inspiring the next generation of entrepreneurs.
Megan brings extensive experience and expertise to the fields of mental health and executive leadership with a Master of Social Work (MSW) from SUNY at Buffalo and a Graduate Certificate in High-Performance Leadership from Cornell University. She is a Licensed Clinical Social Worker in the state of Oregon and is also registered as a Clinical Supervisor for students and new graduates working towards LCSW, LPC and LMFT licensure. Her career is marked by a dedication to improving mental health services and empowering leaders to achieve their highest potential, which is a cornerstone of both her leadership and advocacy to change how behavioral healthcare is provided. As the CEO of Cascade Wellness Center, Megan has successfully led a team of dedicated professionals, delivering exceptional mental health services and fostering a supportive and inclusive environment for both clients and staff. Her leadership has been instrumental in expanding the services and enhancing the overall impact of our organization within our community.
Nemanja Golubovic, an entrepreneur from Montenegro, is the CEO and Founder of Kale My Name, one of America’s most successful vegan restaurants. Upon its launch, his mission has been to transform how people eat by providing plant-based meals that contribute to human health and look after our planet. With few resources and opportunities available to him when he first arrived in the United States from Montenegro, Golubovic has worked hard to become a successful business owner and provide healthy options for those who want them.
Peter Nguyen is a second-generation Vietnamese American entrepreneur and the proud owner of Banh Mi Boys, a Vietnamese fusion sandwich shop. His journey into the culinary world was inspired by his family's rich heritage and a desire to bring Vietnamese flavors to a broader audience. Through Banh Mi Boys, Peter has successfully blended traditional Vietnamese cuisine with modern culinary trends, creating a unique dining experience that resonates with a diverse clientele. His commitment to quality and innovation has established Banh Mi Boys as a beloved eatery in the community.
Scott DeVore, CEO, brings nearly 25 years of high-capital experience in both Fortune 500 corporations and entrepreneurial ventures. Armed with multiple business degrees, including an MBA, along with professional certifications and licenses (PMP, General & Roofing Contractor, Real Estate & Business Broker), Scott has honed his expertise in construction, real estate, and development. Over the past decade, he has leveraged these skills to build DeVore Capital from the ground up, establishing it as one of Florida’s leading companies in its field.
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