Season 12

Get ready for the exhilarating ride that is Season 12 of The Blox! Over 70 fearless businesses will take on a five-day journey filled with challenges that push their creativity and limits to the max. This isn’t just a competition—it’s an adventure. Each morning kicks off with in-depth business classes, giving you a front-row seat to the strategies and insights our contestants will need to tackle the day’s obstacles. From there, they plunge into real-world challenges, applying what they’ve learned in a test of innovation and resilience. As night falls, the excitement reaches a fever pitch with the “Blox-Off,” where the top contenders go head-to-head in intense, high-stakes showdowns. It’s a fierce battle of strategy and skill, where only the bravest will earn the iconic red Blox jerseys. Strap in and brace yourself for an unforgettable season of entrepreneurial spirit and thrilling competition. The Blox is back, and it’s ready to set the stage for the next generation of business legends. Are you up for the challenge?

Day One and the judges are discussing over breakfast their motivations for being coaches, their aspirations to change lives during the week, and how they plan to manage expectations. They acknowledge that even they are still learning and won't always have all the answers, but together, they can find solutions. Before the competition kicks off, we catch some Bloxers getting to know each other and strategizing. Then, it's straight into competition mode with the first lesson of the day titled “Beachhead.” This war term implies dominating a small territory before expanding further. It teaches the contestants that initially not selling to everyone can be beneficial, despite the fear of excluding potential customers. The concept also introduces the networking effect. The day's challenge asks contestants to detail how network effects benefit their business and what strategies they will use. Following the challenge, each contestant has a 15-minute strategy session with the judges. The main event, the Blox-Off, is next. Wrapping up the episode, we announce the first seven pod winners, setting the stage for a nail-biting showdown in Season 12's first Blox-Off. Tune in to Episode Three to catch all the action!

Get ready for the first Blox-Off! Contestants are tasked with defining their niche and drawing a clear line in the sand. The pressure's on and the nerves are high, but these Bloxers are bringing their A-game. After an intense competition, we announce the first Blox-Off winner. Following the stressful night, we catch some of the Bloxers engaging in heartfelt conversations about their professional journeys and personal stories, continuing into the next morning where we meet even more eager contestants. Then, it's back to the classroom for a lesson on systems and playbooks, focusing on how to delegate tasks and replace ourselves in our businesses. The concept seems to resonate, but you'll have to wait until Episode 4 to see how they handle the challenge!

In this episode, the action kicks off with a challenge where contestants must meticulously outline a new process funnel step by step. The skill levels vary widely—some participants could practically teach the subject, while others struggle to grasp the basics. However, the consult sessions provide valuable one-on-one guidance, helping many contestants catch up. The contestants are brimming with questions for the judges, and you’ll be surprised by the insights that emerge. As the day winds down, the night’s Blox-Off competitors are announced, each set to tackle a demanding six-question pop quiz. Afterwards, the three new jersey recipients are revealed. Before calling it a night, we check in with some Bloxers reflecting on the sacrifices they've made for their businesses.

We start Day 3 with the Bloxers preparing for the day ahead, whether through breakfast, meditation, or conversation, as they get their heads in the game. Today’s lesson focuses on storytelling and branding, crucial skills for every entrepreneur to overcome the challenges of the “Presenter’s Problem.” It's not just about the product but the compelling story behind it. The Bloxers share their key takeaways from the lesson before diving into the day’s challenge: a three-minute pitch on their branding strategy. Post-challenge, we go deeper into each contestant's brand during their consult sessions, offering valuable insights for both viewers and participants. Then comes the highly anticipated third Blox-Off! The excitement is out of control as contestants face rapid-fire questions about their brands. After a fierce battle and some close calculations, the winner is announced, with an unexpected twist—four jersey winners are named instead of three.

Episode 6 kicks off with a major surprise for some of the Bloxers—20 of them are suddenly in the running for top honors as the most investable and valuable companies. How do we narrow it down to just 4? A series of grueling questions. No spoilers here; you’ll have to wait until Episode 8 to see who wins! The next morning, we catch up with some contestants strategizing before the day begins. Our fourth lesson of the season dives into social media and pay-per-click ads, giving the contestants a crash course in demand harvesting and demand creation. The challenge has their heads spinning with numbers as they calculate the lifetime value of their customers. Some contestants ace the challenge and consult, while others find themselves still struggling. During consults, it's clear to the judges that some contestants need extra help to master this concept. Next up is the Blox-Off, where contestants must pick a platform, explain their choice, and outline the types of content they’ll create and how it will convert to customers. After a fierce battle, the winners are revealed. With only a two-point discrepancy across the board, the red jerseys get switched up just before the final day.

The next morning, we catch up with some of the pod winners to hear their stories and remind ourselves why what we do is so important. Next up is our final lesson: a crash course in lead nurturing. This is crucial because your leads are a flight risk—you've got to do everything you can to keep them engaged until they make a purchase. The season's final challenge is revealed: present the three most important things you want to communicate to your customers. As the competition nears its end, contestants are sizing each other up. After their final pitches, they have one last consultation with the judges. Pay close attention—there’s a lot to learn here! As night falls, tensions rise for the final Blox-Off. The race is tighter than anything we've seen before. The pod winners are announced, and the final Blox-Off kicks off. Who will come out on top? You'll have to tune in to the final episode to find out!

The season finale kicks off with the final Blox-Off, where contestants battle for a chance to shake up the leaderboard one last time. They must describe a piece of long-form content they’ll create for their potential customers and how they plan to break it down into a drip campaign. Then, the moment we've all been waiting for arrives—the unveiling of individual awards. No spoilers – you’ll have to watch to find out! What’s next? Season 13, and if you’re not ready… you’re not paying attention!