WHAT YOU’LL SEE THIS EPISODE:
In the first competition episode of this season, you’ll get a taste of your first lesson alongside the Bloxers. As you learn with them, they’ll be gearing up for their first daily challenge of the season. After each lesson, the Bloxers are tasked with crafting a 3-minute pitch applying the day’s lesson to their business. They’ll split up into different groups consisting of one judge and roughly 10 competitors, and they’ll do their best to meet the judge’s strict rubric to win their respective pods. Later on in the night, the first Blox-Off contestants of the season are announced, and if you’re nervous for them (we are too!), you’ll have to wait until episode 3 to see them compete!
THE COMPETITION BEGINS
We open with the judges gathered for breakfast, where they discuss the life-changing impact that they could have on the contestants’ lives while also noting how they will learn from this experience as well. They chat about the importance of mentors in this crazy entrepreneurial journey.
The Bloxers get their very first lesson of the season, a 2-hour crash course on social media. Along with the Bloxers, we learn about demand harvesting versus demand creation and the importance of valuable content versus just selling. The goal is to get in front of your potential customer 6-7 times, and to learn how to do that effectively. The lesson also touches on paid ads for each platform and best practices for each.
After the day’s lesson on social media, the contestants are tasked with their very first challenge of the game: Craft a 3-minute pitch on their social media strategy. The goal is to list the difference between their value and harvest posts. The contestants range from those who haven’t even set up their business socials to others who lead full-on successful campaigns – but no matter where they are in their journey, their goal is the same: to best apply the day’s lesson to their business.
After a long day of presenting and consultations, the 6 pod winners are announced, but you’ll have to wait until episode 3 to see things heat up in the Blox-Off.
SOCIAL MEDIA FRAMEWORK FOR EARLY-STAGE VENTURES
The first lesson of the season is a deep dive into social media for business. The contestants learn the differences between demand harvesting and demand creation, which will show where your focus should lie: social media or Google. We stress the importance of value posts, because too many entrepreneurs just talk about themselves or their offers, and need to implement the 80/20 rule. The 80/20 rule of value and harvesting essentially states that 80% of your posts should strictly give value, and 20% of them can be commercial and intended to sell your product. There is also much importance in the context of posts, as well as the cadence and consistency of posting. The lesson finishes up with an overview on the power of pay-per-click and Facebook ads.
KEY TAKEAWAYS FROM THIS EPISODE:
Social media isn’t meant to be one giant commercial. It’s meant to be conversations (at scale).
Your jabs are your “value” posts. They’re meant to keep the opponent on their feet until you get them in a vulnerable position. Once they’re in a vulnerable position, you give them a right hook, which knocks them out. The right hook is like your harvesting post. It leverages the power of the jabs and all that comes from them.
The main variables of writing a Facebook ad are the caption, heading and picture.
PPCs work well because they are scalable – there are no extra inputs for extra outputs.
The more you post, the better, as long as you’re not sacrificing too much quality.
Would you rather be on it?
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Andrew Chan is the Chief Operating Officer and Co-Founder of Right Rudder Aviation. He holds several Federal Aviation Administration (FAA) certificates including Certified Flight Instructor Instrument-Airplane, CFI-Glider, and Airframe & Powerplant Mechanic. His instructional specialties include bush flying, aerobatics, and advanced transitions. Andrew is also the Manager of the Inverness Airport (KINF), and proudly serves on the Board of Directors of the Society of Aviation and Flight Educators (SAFE). Since 2016, Right Rudder Aviation has set out to make the dream of flight accessible to all. Starting with a single 1946 Piper Cub in the flight school, today RRA is a full service Aerospace firm. Conveniently located in Central Florida, RRA is a Fixed Base Operator (FBO), flight school, aircraft maintenance facility, and aircraft dealership. RRA represents and sells all Pipistrel products across the United States, and is the exclusive dealer for the highly praised and newly launched Pipistrel Panthera. Right Rudder Aviation focuses on improving all aspects of aviation for the next generation- from launching revolutionary training programs to electrifying aviation into the future.
As the owner and founder of South Sound Staffing, Brittany is driven by a genuine desire to make a profound difference in the staffing industry. Being a family-owned agency, Brittany and her team go above and beyond to deliver exceptional service and unmatched dedication to their clients. With a customer-centric focus, they strive to provide the best staff, ensuring that employers find the perfect match for their organizations. Brittany’s extensive experience of over 10 years in the industry has honed her expertise, making her a true authority in the field. As a thought leader, Brittany is passionate about bridging the gap between employers and employees. She actively engages in discussions surrounding hiring, careers, staffing, leadership, and recruiting. By sharing her insights and expertise, she empowers both job seekers and employers to navigate the ever-evolving job market with confidence.
GW Chew, aka Chef Chew, is the Founder & CEO of Something Better Foods Inc. and has been a vegan food inventor/restaurateur for over 15 years. Adopted at birth into a family with the last name “Chew,” Chef Chew believes that he was born with a mission and purpose to change lives for the better, one chew at a time. Chef Chew grew up in the “country” amongst a family of very heavy meat eaters and noticed over time that a lot of different diseases, from diabetes to cancer, plagued the members of his family. He later discovered that many of those same diseases have been linked to poor diet and overconsumption of animal meat products. Inspired to begin living a healthy lifestyle, Chef Chew switched to a plant-based diet in 2001 and started experimenting with creating vegan food products in 2004. He painstakingly invented the Better Chew proteins in his mom’s kitchen and has perfected the textures and taste over the past 15 years.
Jarret Winkelman is an American business executive and serial entrepreneur. He specializes in establishing and growing companies from zero to multimillion-dollar revenue-generating businesses. Jarret was previously the founder and CEO of Incident Response Technologies (IRT), a GovTech company focused on providing solutions to first responders. Jarret bootstrapped IRT to the upper six figures in annual revenue, then raised $2.5M in venture capital to accelerate growth. IRT ultimately generated millions in revenue and served hundreds of customers throughout the United States and internationally. In 2021, IRT was acquired by The Riverside Company, a global private equity firm, and merged with their portfolio company Omnigo Software. In addition to remaining active as a thought leader and executive in the GovTech market, Jarret owns and operates a variety of business ventures including real estate investment firm Alpha Echo Properties, JSWinkelman Consulting, and Caddis Outdoors.
John’s passion lies in helping entrepreneurs and startup founders launch amazing software into the market that customers love. He partners with early-stage companies, to help them validate their ideas, to build software that matters and that customers actually want to buy. John has helped many bold entrepreneurs solve big problems that create a lasting impact.
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