The BetaBlox Essays

We’ve acquired part of over 100 startups in the last five years. This is an unprecedented look inside of the world of starting a company. Our pledge to you is that we document as much as we possibly can about what we’re learning along the way. This is not legal advice, because we’re not lawyers. This is not news, because we’re not journalists. These, are our essays. . .

Startups: Stop Marketing To The Mass Markets

Every Business Succumbs to Demographics… Your customers’ demographics greatly affect their purchasing decisions: where they live, their age, gender, ethnicity, relative affluence and other quantifiable ‘hard’ data about them. Marketers love this data. It makes it easy...

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2016 Kansas City Entrepreneurs We Admire

2016 was one hell of a year for Kansas City entrepreneurs. Some really cool things happened across the board, and this is our way of reflecting on others’ successes. What we as an industry sometimes forget is how much of a schlep getting a company off the ground is....

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Startups: Naughty or Nice? Naughty!

It’s Christmas time again. That statement induces a profound amount of fear and anxiety in entrepreneurs. While the average person probably looks on such a time with excitement - an entrepreneur is left wondering whether this will be the time for which their sales...

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BetaBlox Entrepreneurship HQ Moves To Grid, Overland Park

Well, here’s the short story. BetaBlox is moving from Missouri to Kansas and into KC’s newest coworking space, the Grid. We launched in late 2011 in a facility referred to as “the caves”, and have been there since. For a number of reasons we’re relocating our Missouri...

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An Open Letter To People That Will Never Start A Company

Dear Citizen: If you're not an entrepreneur, let us start off by saying congratulations on your sanity. Only the truly demented and innately masochistic actually take the leap. Following 'the path': college, job, benefits, family, suburbs, retirement, death - is...

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Entrepreneurship Is Hard. Get Over It.

This essay is all based on a single quote by a man named Paul DeJoe, the founder of a tech startup called Ecquire. Here’s the quote: “Very tough to sleep most nights of the week. Weekends don’t mean anything to you anymore. Closing a round of financing is not a...

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How To Build A Startup Monopoly

Reading. It makes you a better entrepreneur.  We preach it on the daily, and in doing so, we’re oft asked this question: So what’s the best book I should read? That’s a two part answer. The best startup business book of all time is The Lean Startup. If anyone says...

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Super Mario Can Make Your Startup More User-Friendly

There is no video game in the world that is more universally accepted as having a bigger impact on the industry as a whole than that of Super Mario Bros. Think back to the first time you ran through level 1-1, learning for your first time how to jump on turtles,...

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