The BetaBlox Essays

We’ve acquired part of over 100 startups in the last five years. This is an unprecedented look inside of the world of starting a company. Our pledge to you is that we document as much as we possibly can about what we’re learning along the way. This is not legal advice, because we’re not lawyers. This is not news, because we’re not journalists. These, are our essays. . .

What Small Businesses Can Learn From Startups

This is Part 2 of a two-part series; Part 1 explained the things that startups can learn from small businesses. This essay is the inverse of the original and explains the things which a small business could learn from a startup. It’s important to note that if you...

read more

What Startups Can Learn From Small Businesses

This is the first essay of a two part series; the second is the inverse: “What Small Businesses Can Learn From Startups.” First, let us define the subtle but important differences between a startup and a small business. A startup is an organization...

read more

Startups: Patents Aren’t What You Think They Are

One of the biggest misconceptions throughout the world of early-stage entrepreneurship is that of patents. It’s like every entrepreneur was brought up in a magical world where a single document precludes the big and scary world from infringing upon their idea. Even...

read more

The Biggest Myth In Angel Investing

The biggest myth in angel investing and venture capital is the degree to which investors care about the original idea. Please do not get us wrong: they care; they just care about other factors substantially more. Why Do Entrepreneurs Think The Idea Matters So Much If...

read more

Startup Misperceptions of The “MVP”

We get it, The Lean Startup is the most definitive answer to how to start a company from nothing. No other framework even comes close. But it’s so ubiquitously adopted that it’s hard to delineate between people that simply pass off its philosophy as buzzwords versus...

read more

Angel Investors Don’t Start Fires, They Spread Them

Consider this for a second…. What would happen if you threw a gallon of gasoline on a single lit match? More than likely the gas would engulf the flame and put it out completely. The only thing that would be leftover was a bunch of spilt gas. But on the other...

read more

Startups: Stop Marketing To The Mass Markets

Every Business Succumbs to Demographics… Your customers’ demographics greatly affect their purchasing decisions: where they live, their age, gender, ethnicity, relative affluence and other quantifiable ‘hard’ data about them. Marketers love this data. It makes it easy...

read more

2016 Kansas City Entrepreneurs We Admire

2016 was one hell of a year for Kansas City entrepreneurs. Some really cool things happened across the board, and this is our way of reflecting on others’ successes. What we as an industry sometimes forget is how much of a schlep getting a company off the ground is....

read more