The BetaBlox Essays

We’ve acquired part of over 100 startups in the last five years. This is an unprecedented look inside of the world of starting a company. Our pledge to you is that we document as much as we possibly can about what we’re learning along the way. This is not legal advice, because we’re not lawyers. This is not news, because we’re not journalists. These, are our essays. . .

Startup Misperceptions of The “MVP”

We get it, The Lean Startup is the most definitive answer to how to start a company from nothing. No other framework even comes close. But it’s so ubiquitously adopted that it’s hard to delineate between people that simply pass off its philosophy as buzzwords versus...

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Angel Investors Don’t Start Fires, They Spread Them

Consider this for a second…. What would happen if you threw a gallon of gasoline on a single lit match? More than likely the gas would engulf the flame and put it out completely. The only thing that would be leftover was a bunch of spilt gas. But on the other...

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Startups: Stop Marketing To The Mass Markets

Every Business Succumbs to Demographics… Your customers’ demographics greatly affect their purchasing decisions: where they live, their age, gender, ethnicity, relative affluence and other quantifiable ‘hard’ data about them. Marketers love this data. It makes it easy...

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2016 Kansas City Entrepreneurs We Admire

2016 was one hell of a year for Kansas City entrepreneurs. Some really cool things happened across the board, and this is our way of reflecting on others’ successes. What we as an industry sometimes forget is how much of a schlep getting a company off the ground is....

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Startups: Naughty or Nice? Naughty!

It’s Christmas time again. That statement induces a profound amount of fear and anxiety in entrepreneurs. While the average person probably looks on such a time with excitement – an entrepreneur is left wondering whether this will be the time for which their...

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BetaBlox Entrepreneurship HQ Moves To Grid, Overland Park

Well, here’s the short story. BetaBlox is moving from Missouri to Kansas and into KC’s newest coworking space, the Grid. We launched in late 2011 in a facility referred to as “the caves”, and have been there since. For a number of reasons we’re relocating our Missouri...

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Entrepreneurship Is Hard. Get Over It.

This essay is all based on a single quote by a man named Paul DeJoe, the founder of a tech startup called Ecquire. Here’s the quote: “Very tough to sleep most nights of the week. Weekends don’t mean anything to you anymore. Closing a round of financing is not a...

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How To Build A Startup Monopoly

Reading. It makes you a better entrepreneur.  We preach it on the daily, and in doing so, we’re oft asked this question: So what’s the best book I should read? That’s a two part answer. The best startup business book of all time is The Lean Startup. If anyone says...

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